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Venkat Ramaswamy
Venkat Ramaswamy
Professor of Marketing, University of Michigan Ross School of Business
Verified email at umich.edu
Title
Cited by
Cited by
Year
Co-creation experiences: The next practice in value creation
CK Prahalad, V Ramaswamy
Journal of interactive marketing 18 (3), 5-14, 2004
98792004
Co-opting customer competence
CK Prahalad, V Ramaswamy
Harvard business review 78 (1), 79-90, 2000
54002000
The future of competition: Co-creating unique value with customers
CK Prahalad, V Ramaswamy
Harvard Business Press, 2004
52822004
Co‐creating unique value with customers
CK Prahalad, V Ramaswamy
Strategy & leadership 32 (3), 4-9, 2004
34502004
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Cultural psychology, 83-96, 2014
20092014
The new frontier of experience innovation
CK Prahalad, V Ramaswamy
MIT Sloan management review, 2003
14062003
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
13261993
The power of co-creation: Build it with them to boost growth, productivity, and profits
V Ramaswamy, FJ Gouillart
Simon and Schuster, 2010
8492010
What is co-creation? An interactional creation framework and its implications for value creation
V Ramaswamy, K Ozcan
Journal of business research 84, 196-205, 2018
8262018
Building the co-creative enterprise
V Ramaswamy, F Gouillart
Harvard business review 88 (10), 100-109, 2010
7372010
The co-creation connection
CK Prahalad, V Ramaswamy
Strategy and business, 50-61, 2002
6662002
Brand value co-creation in a digitalized world: An integrative framework and research implications
V Ramaswamy, K Ozcan
International Journal of Research in Marketing 33 (1), 93-106, 2016
6262016
Conjoint measurement: Methods and applications
A Gustafsson, A Herrmann, F Huber
Springer Science & Business Media, 2013
6122013
The co-creation paradigm
V Ramaswamy, K Ozcan
Stanford University Press, 2020
6112020
Co‐creating value through customers' experiences: the Nike case
V Ramaswamy
Strategy & leadership 36 (5), 9-14, 2008
5802008
It's about human experiences… and beyond, to co-creation
V Ramaswamy
Industrial marketing management 40 (2), 195-196, 2011
5242011
Leading the transformation to co‐creation of value
V Ramaswamy
Strategy & Leadership 37 (2), 32-37, 2009
4792009
Market segmentation with choice-based conjoint analysis
WS DeSarbo, V Ramaswamy, SH Cohen
Marketing Letters 6, 137-147, 1995
4311995
Customer satisfaction for financial services: the role of products, services, and information technology
MS Krishnan, V Ramaswamy, MC Meyer, P Damien
Management science 45 (9), 1194-1209, 1999
3631999
Przyszłość konkurencji: współtworzenie wyjątkowej wartości wraz z klientami
CK Prahalad, V Ramaswamy
Polskie Wydaw. Ekonomiczne, 2005
3612005
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